Glossary Term

Malvertising

A cyber-attack where malicious ads delivered through legitimate networks infect users or redirect traffic.

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Short definition: A cyber-attack where malicious advertisements are delivered through legitimate ad networks to infect users or redirect traffic.
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What It Is

Malvertising injects harmful scripts into online ads distributed across trusted websites. Users can be compromised simply by loading a page, as the malicious code may trigger silent redirects, exploit kits, or drive-by downloads without any clicks.

Why It Matters

Because ads are syndicated widely, a single compromised campaign can reach millions of users within hours. Malvertising can cause brand damage, traffic hijacking, malware deployment, and major operational disruption for both end-users and site owners.

How to Reduce Risk

  • Use reputable ad networks and scanning tools
  • Block or restrict third-party scripts
  • Keep browsers and plugins updated
  • Monitor for unexpected redirects or traffic anomalies

Related Terms

External Resources

  • Europol: Malvertising Threat Landscape — https://www.europol.europa.eu